Sam Fender & Olivia Dean's "Rein Me In" Is One Song B96 Is Watching

One Song That's Caught Our Attention This Week: Sam Fender & Olivia Dean's "Rein Me In"

It isn't on B96 yet, but it's definitely on our radar.

If you've been following music charts overseas, you've probably heard about "Rein Me In," the collaboration between British artists Sam Fender and Olivia Dean. The song has become one of the biggest success stories of the year, spending an incredible 17 weeks at No. 1 on the U.K. Official Singles Chart and climbing into the history books as one of Britain's biggest chart hits ever.

So why are we talking about it?

At B96, we're always watching what music is catching fire around the world. Some of today's biggest U.S. hits started overseas before exploding here, and "Rein Me In" is one of those songs that's impossible to ignore.

The duet blends Sam Fender's anthemic rock style with Olivia Dean's soulful vocals, creating a song that's emotional, powerful, and a little different from what's currently dominating Top 40 radio. That's exactly why it caught our attention.

Will it become a hit in the United States?

That's still to be determined. While the song has become a massive phenomenon across the U.K., it hasn't reached the same level on American charts—at least not yet.

That's what makes following new music so much fun.

Sometimes a song takes months to cross the Atlantic. Sometimes it never does. And sometimes it suddenly catches on and becomes the next song everyone is talking about.

We're keeping an eye on this one.